Greenovia are tiny little plants, only about 6 inches tall at maturity. They are found in the eastern and western parts of Tenerife in the Canary Islands. The wild plants are in danger due to over collection and tourist activities. They are squat bodied, grayish green plants that often have a rose tinge at the edges of the leaves. The leaves are fleshy, smooth, oval to paddle shaped and layered upon another, just as rose petals nestle against themselves. By the time rose-shaped greenovia is mature, the lowest older petals pull away from the main body a bit and develop a soft sandy, pink tone. Over time, the plant can produce pups, or offsets, which you can divide away from the mother for easy new plants.
Greenovia is an infrequent flowering plant and there is evidence that it is monocarpic. This means it will flower once, eventually, and then die after it sets seed. If your plant flowers and doesn’t have pups, this is bad news. You may certainly collect and plant the seed, but as with most succulents, you will have to wait years for any identifiable form. The rose-shaped succulent called Greenovia dodrentalis does bloom more frequently than other greenovia without dying. Bag the heads to catch seed and sow indoors in shallow trays. Use a spray bottle to water the tiny seedlings initially. Transplant them to larger containers when you can identify several sets of leaves. Use a gritty potting soil and a well-drained pot. A faster, more immediate way to enjoy new greenovia is to use a sharp knife and divide away the pups at the base of the plant. Install them in clean soil and treat them as you would the adult.